About Growmax Consultants

Leadership-led
growth. Built on
execution. Measured by results.

Growmax Consultants partners with real estate developers, retail assets and mixed-use destinations to bring clarity, structure and accountability to marketing.

We work at the intersection of brand strategy and on-ground execution , ensuring every marketing initiative is aligned to business goals, accelerates sales velocity, and delivers measurable ROI.

With over 40 years of collective leadership experience, Growmax Consultants operates not as an external agency, but as an extended strategic and execution arm for promoters and leadership teams.

What Makes Growmax Consultants Different

Most marketing fails because of lack of clarity, ownership, and execution discipline. It’s rarely because of a shortage of ideas.

01

Leadership-driven strategy, not fragmented agency thinking

02

Sales-aligned marketing systems, not isolated campaigns

03

Execution governance with full ROI accountability

04

Continuous optimisation driven by real performance data

Founding Leadership

The Team Behind
the Strategy

Prerana Mahajan
“Founder | Strategic Growth & Brand Advisory”
Prerana
Mahajan

Strategic growth advisor with 18+ years of leadership experience across real estate and mixed-use developments. Known for building commercially sharp brands and structured GTM systems that drive measurable results.

Full Profile
Urbashi Thapa
"Co-Founder | Execution, Performance & Growth Governance"
Urbashi
Thapa

Performance-led marketing leader with 13+ years of experience driving disciplined execution, budget governance, and ROI-focused growth. She ensures strategies translate into measurable, on-ground results.

Full Profile
Shailesh Mahajan
"Partner | Retail & Mixed-Use Growth Strategy"
Shailesh
Mahajan

Retail and mixed-use growth specialist with 18+ years of experience across large-format retail, malls, and destination-led developments. Driving footfall and consumption growth, engagement, and measurable revenue performance.

Full Profile
Leadership Model

How Leadership
Drives Results

Growmax Consultants follows a triple-leadership operating model:

01
Strategy, Brand
& Direction
Led by Prerana Mahajan
02
Execution, Performance & Governance
Led by Urbashi Thapa
03
Retail Growth, Innovation & Engagement
Led by Shailesh Mahajan
Clear brand positioning and GTM clarity
Structured launch and sustenance systems
Strong execution ownership
Transparent performance tracking and ROI focus
What We Do

Full-Spectrum Marketing
Consultancy

Real Estate
Retail & Mixed-Use
Real Estate Development
Our Expertise Real Estate Marketing & Growth
Brand & Business Strategy
  • Brand positioning & intent definition
  • Market intelligence & competition analysis
  • Customer segmentation & persona mapping
  • Project narrative & differentiation
Go-To-Market & Launch Strategy
  • Launch & sustenance GTM planning
  • Phase-wise launch calendars
  • Sales-aligned messaging
  • ATL, Digital & On-ground mix
Marketing Budgeting & Media Planning
  • Budget linked to sales targets
  • ROI-driven allocation
  • Print, Outdoor & Digital strategy
  • Cost optimisation tracking
Campaign Planning & Governance
  • End-to-end campaign control
  • Agency coordination
  • Creative & execution oversight
  • Quality & timeline governance
Digital, Performance & Lead Management
  • Performance marketing direction
  • Lead quality optimisation
  • CRM & sales alignment
  • Data-led optimisation
Analytics, Reporting & Reviews
  • Weekly & monthly MIS
  • ROI & effectiveness analysis
  • Course correction
  • Senior-level reviews
Retail & Mixed-Use
Our Expertise Retail & Mixed-Use Destination Growth
Retail Destination Strategy & Positioning
  • Destination positioning and identity
  • Catchment analysis & consumer profiling
  • Tenant mix alignment
  • Brand narrative frameworks
Go-To-Market & Launch Strategy
  • Pre-launch and launch GTM planning
  • Phase-wise activation calendars
  • Retailer-aligned communication
  • Sustenance marketing post-launch
Footfall, Engagement & Experiential Growth
  • Annual engagement & event strategy
  • Large-format experiential activations
  • Seasonal footfall campaigns
  • Brand collaborations & community
SOH Revenue & Commercial Optimisation
  • SOH revenue planning & monetisation
  • Strategic brand alliances
  • In-mall branding frameworks
  • Commercial performance benchmarking
Media Planning & Budget Governance
  • Annual budget formulation
  • ATL, BTL & digital media mix
  • Cost optimisation & tracking
  • Agency coordination & oversight
Digital, Performance & Analytics
  • Digital and social engagement strategy
  • Performance-led visibility campaigns
  • Footfall and consumption analytics
  • ROI tracking and optimisation
By the Numbers

Growmax Consultants — By the Numbers

40+
Combined years of leadership experience across real estate, retail & mixed-use growth platforms
₹5000Cr+
Cumulative sales revenue influenced across strategic leadership mandates
50+
Residential, commercial & retail developments
₹45Cr
Marketing budgets governed with ROI accountability
2.5Cr+
Annual retail footfall across destination-led assets
₹2500Cr+
Annual retail consumption scale across multi-mall portfolios
Our Work

Our Landmark Projects
Premium developments we proudly represent

Our Clients

Who We
Work With

Growmax Consultants partners with decision-makers who value clarity, accountability, and measurable outcomes.

01
Real Estate Developers
  • Mid to large-scale residential and commercial developers
  • Promoter-led organisations seeking structured GTM systems
  • Brands scaling from regional strength to market leadership
02
Retail & Mixed-Use Assets
  • Mall owners and operators
  • Retail destinations and mixed-use developments
  • Asset managers focused on footfall and tenant performance, and asset value
03
Leadership Teams
  • Promoters, CMDs, CEOs, and CXOs
  • Sales and marketing heads seeking alignment and clarity
Ready to Grow?

The Growmax Consultants
Advantage

Growmax Consultants partners with clients not as an external agency, but as a strategic and execution extension of leadership teams, focused on driving sales velocity, strengthening brands, and creating sustainable long-term growth.

Let's Connect prerana@growmaxconsultants.com